Sneezeweed
Helenium autumnale 'Moerheim Beauty'
(hel-EE-nee-um) (aw-tum-NAH-lee)

Another gardener recommended this plant to me and when I saw it at the Wave Hill plant sale three or four years ago, I grabbed six of them. I planted them in a small island garden right next to the edge of the pond. It has done very well, producing copious amounts of flowers and seedlings. I usually try and pinch it back once during the spring, as it can get quite tall. The stems are sturdy and it doesn't really need to be staked.

There are about 21 species of Helenium.